Vincent Carriuolo

Vincent Carriuolo
Marketing Communications Writer
17 Nelson Avenue Georgetown, MA 01833
T: 978.518.2768
E: vcarriuolo@fullnelson.com
Online Portfolio: vincarriuolo.typepad.com/the_work/
Twitter: twitter.com/Vinstant
Facebook: Vincent Carriuolo
Blog: vincarriuolo.typepad.com
LinkedIn: Vincent Carriuolo

Summary of Accomplishments

• Winbrook: Repositioned 43-year old document management provider/print distributor in a declining market that helped company grow from $15 million to $20 million within four years.
• Microsoft Corporation: Planned, branded and created Just Rewards integrated anti-piracy program for Microsoft’s Eastern U.S. sales region that helped generate $42 million in sales in the first year and evolved into a national program.
• GenRad, Inc: Created ProcesSmartbrand to re-position GenRad and define a new manufacturing category. Created and wrote all direct response, print, promotion and collateral of highly successful integrated communications program.
• General Electric: Developed strategy, branding, creative and wrote all marketing communications direct response collateral for an integrated national program to persuade employees to switch to GE Health Cared Preferred, a managed care health plan. The program helped GE save more than $5 million in the first year and continued to save GE millions of dollars.
• CMGi, Inc: Created and wrote two corporate identity brochures that demonstrated the synergy of its integrated companies to increase awareness, investment and new business.
• Essex County Sheriff’s Department: Created and implemented innovative cognitive-behavioral-based curriculum for substance abuse treatment. Facilitated groups and counseled individual participants.
• Ruds, Inc: Created award-winning dimensional mailing campaign for sports apparel client, resulting in 30% response and placements in Fortune, Outside and Men’s Health.
• Skis Dynastar: Developed creative strategy and created campaign that helped increase market share from #5 to #2 and repositioned client in a declining market.

Awards
1996 New England Direct Marketing Association
Shoestring Budget Award
1995 Bell Ringer Awards Publicity Club of New England
Super Bell: Best of Show
Bell: Best Direct Mail Piece
1991 Graniteer Awards Ad Club of New Hampshire
Graniteer: Business to Business

Seminars and Workshops
Stuart Sander’s Prospect Profiling & New Business Seminar
November 1994
Tom Monahan’s Creative Summer Camp
August 1997
Tom Monahan’s Creativity Workshop
October 1994 and February 1993
Creative Concepts
The Advertising Club of Greater Boston, March 1989

Demonstrated Expertise
Copywriting; creative & content direction; B2B blogging; RFP writing; branding & naming; strategic planning & management; survey development & implementation; convergent media marketing; social media integration; brainstorming facilitation; event management; marketing leadership; presentation management, speaking & PowerPoint creation; social networking, data analytics, on-line survey tools, content management software and CRM.

Employment
Director of Marketing
Winbrook
Billerica, MA 2004-Present

Substance Abuse Counselor
Essex County Sheriff’s Department
Middleton, MA 1999-2004

Copywriter/Creative Director
Supreme House of Creative
Newburyport, MA 1995-1999

Copywriter/Creative Director
Kelliher/Samets/Volk
Burlington,VT 1992-1995

Principal/Creative Director
McLaughlin/Raciti/Carr
Salem, NH 1989-1992

Vertical Expertise
Banking & Finance
Banknorth Company
Cambridgeport Bank
Cape Cod Bank & Trust
John K. Dwight Asset Management
Vermont Federal Bank

General Consumer
Digital One TV
Direct Home Furnishings
Harrington's Of Vermont
McArthur’s Smokehouse
Madico, Inc
Methuen Mall
NEOS, Inc.
Northeastern Scale Models
North Meadow Health & Fitness
Pro-Clean
Rhino Foods
Seventh Generation
Timberpeg Post & Beam Homes
Trinity College
Vermont Family Farms Milk

General Business-to-Business
Consoltex
Matthew Bender & Company, Inc.
Page After Page
Thomson Newspaper Company
Winbrook

Healthcare
Advantage Health Corporation
Day One
Fletcher Allen Healthcare
Franklin Family Medical Center
GE Health Care Preferred
Lowell General Hospital
Morton Hospital & Medical Center

High Tech
CP Clare
CMGi, Inc.:
ADSmart Corporation
Black Sun Interactive
CMG Direct Interactive
Engage Technologies
Freemark Communications
GeoCities
Ikonic Interactive, Inc.
InfoMation
Lycos, Inc.
NaviSite
NetCarta Corporation
Parable Corporation
Planet Direct
SalesLink Corporation
Vicinity Corporation
GenRad, Inc.
Geographic Data Technology
Hager-Richter Geoscience, Inc.
i-Logix
JJA, Inc.
Microsoft Corporation
The Taylor Group
The 6200 Group
Thomson Interactive Media
Wheelabrator Technologies

Sporting Goods
Lange
Leader
Ruds, Inc.
Skis Dynastar

Resorts/Travel
Basin Harbor Club
MudFoot Adventure Travel
Plimoth Plantation
Top Notch at Stowe

References and portfolio available upon request.