WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying.
Client: Drippies Gloves-Authentic Maine Mountain Mitts
Target: Male Skiers & Boarders, Ages 13-21
Geographic Target Reach: United States Ski Areas with Northeast Concentration
Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton Gravity Research Forum, Epic Ski
Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year
Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
Build "Street Cred" for the Drippies Brand among park riders
Attract press and communication leader attention to Drippies Brand
Attract investors to the Drippies Brand
Soften the beachhead for other convergent marketing tactics
Cultivate and grow relationships with up & coming skiers/riders for Drippies
Brand sponsorship.
Sample of Drippies Social Media Engagement Tactics-Under the Name Vinstant (used in all engagements)
Epic Ski Forum
Subject: Bob Peters, well-known and beloved Jackson Hole skier/mountain guide/mentor/Epic Ski
Moderator
A Calculated and Well-Phrased Question To The Right Person Is A Great Way To Begin A Online Relationship:
My Thread Won Placement (Based On Forum Response) On Epic Ski's Home Page Gaining Higher Visibility for Me, Vinstant (No Asking For the Drippies Order Yet)
The Bob Peters (Communications Leader) Thread Is Just One Of Vinstant's Many Engagements On The Epic Ski Forum:
Vinstant (Vinstant Carriuolo) Also Engages On Communication Leader Facebook Pages Such As Arapahoe Basin:
Sunday River's Facebook Page, Too:
Call me today at 978 518.2768 to hear about the results.
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