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Online Proposal Packaging Persuades Corporate Meeting Planners To Book Boston Hilton Properties

 

 

 

 

Creating Concepts, Copy & Concepts For Measurable Business Results

 

Concept Grows Ski Tuning Business, Stimulates T-Shirt Sales & Boosts Viral Convergence

 

The Challenge: 
The founder of Gravity Ski and Board Tuning shop, former World Champion Freestyle skier, Kevin D. Monahan, sought to boost his home-based business online as well as virally with convergent marketing communication tactics. His geographic location, Beverly Farms, Massachusetts, offered an advantage and disadvantage. Beverly Farms and surrounding communities are affluent--a fertile ground for reaching a high concentration of skiers with money to spend on enhancing the performance of their skis. Unfortunately, Beverly Farms is hours away from ski resorts and college alpine race programs where tuning service purchasing decision are made . Targeted users are dispersed geographically. Awareness of Gravity Precision among area high school alpine coaches and racers is zero. Many local ski shops compete for the same tuning dollar. 

The Solution:
Create tactics that could be deployed to online ski forums, such as Ski The East, Epic Ski, TGR, Newschoolers, Facebook, YouTube and Twitter in order to reach prospects within Gravity Precision's geographic area. Create templates for easy-to-produce collateral. Create t-shirts and stickers to spread the brand and build business virally. Drive prospects to Gravity Precision's web site and Facebook page.

Crazy? Like A Fox.

Need to get a valid statistical sample from a pinpoint profile, segment, market, group, <your marketing buzzword for market here>?

A/B Testing? Wanna' hedge your risks?

When it comes to Social Media, it's all in the way that you use it. You don't have to go it alone. Or with an inept guide either. Or spend a bundle to get the ROI you deserve. I've helped others. I can help you. Call me at 978 518-2768 to find out how.

When It Comes To Branding, We Are Naming Names Here

An organization is born. Social entrepreneur and former Accenture consultant, Dale Fickett, founded an organization, based on the model he developed, to identify and support those ventures in Sub-Saharan Africa with high potential for financial and social returns. Dale's organization implements insight through a range of advisory and support services for organizations which catalyze social change and collaborates within the private, public and civil sectors to facilitate those investments which have positive social consequences. The new organization's name needed to reflect a brand promise to deliver both financial returns and positive social consequences.

I brainstormed with Dale, who resides in Dublin, Ireland, via phone, text, Facebook and email. Of the many names we came up with, we liked "Soquent" the best. It is a combination of, "social" and, "consequent."

 

 

Green Email CRM Tools Let Clients Know They're Keeping the Right Company

I Write Letters & Emails That Move People To Action

Inside Out Marketing: Corporate Display Selling Tools

More Than Just A Pretty Picture

Each of the displays shown below sells a unique strength of Winbrook. A simple guided tour of corporate headquarters becomes an opportunity to speak to Winbrook's strengths individually and collectively as needed. New business prospects as well as long-established clients take away the fact that Winbrook indeed has what it takes to help them to do business better.

I concepted, creative directed, art directed and strategically placed each display to better tell the Winbrook story and strengthen the Winbrook brand.