Posted at 12:59 PM in Advertising, B2B, Branding, Concept, Content, Convergent Media Marketing, Creative, CRM, Current Affairs, Direct Response, Marketing, Measurable Business Results, New Business, Social Media, SocioDigital, Weblogs | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: "Creative Director", "Don't Make Me Work For The Man", "If You Can't Write, "marketing communications director", "marketing director", "One Show", "Vincent Carriuolo", Call", concept, copywriter, creative, Hilton, writer
Need to get a valid statistical sample from a pinpoint profile, segment, market, group, <your marketing buzzword for market here>?
A/B Testing? Wanna' hedge your risks?
When it comes to Social Media, it's all in the way that you use it. You don't have to go it alone. Or with an inept guide either. Or spend a bundle to get the ROI you deserve. I've helped others. I can help you. Call me at 978 518-2768 to find out how.
Posted at 12:28 PM in Advertising, B2B, Branding, Concept, Content, Convergent Media Marketing, Creative, CRM, Current Affairs, Direct Response, Marketing, Measurable Business Results, New Business, One from the heart, Social Media, SocioDigital, Sports, Weblogs | Permalink | Comments (0) | TrackBack (0)
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An organization is born. Social entrepreneur and former Accenture consultant, Dale Fickett, founded an organization, based on the model he developed, to identify and support those ventures in Sub-Saharan Africa with high potential for financial and social returns. Dale's organization implements insight through a range of advisory and support services for organizations which catalyze social change and collaborates within the private, public and civil sectors to facilitate those investments which have positive social consequences. The new organization's name needed to reflect a brand promise to deliver both financial returns and positive social consequences.
I brainstormed with Dale, who resides in Dublin, Ireland, via phone, text, Facebook and email. Of the many names we came up with, we liked "Soquent" the best. It is a combination of, "social" and, "consequent."
Posted at 02:23 PM in Advertising, B2B, Branding, Concept, Content, Convergent Media Marketing, Creative, CRM, Current Affairs, Direct Response, Marketing, Measurable Business Results, New Business, Social Media, SocioDigital | Permalink | Comments (0) | TrackBack (0)
Posted at 08:58 AM in Advertising, B2B, Branding, Concept, Content, Convergent Media Marketing, Creative, Direct Response, Marketing, Measurable Business Results, New Business, Social Media, SocioDigital | Permalink | Comments (0) | TrackBack (0)
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Posted at 06:19 AM in Advertising, B2B, Branding, Concept, Content, Convergent Media Marketing, Creative, CRM, Direct Response, Marketing, Measurable Business Results, New Business, Social Media | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: "Creative Director", "Don't Make Me Work For The Man", "If You Can't Write, "marketing communications director", "marketing director", "new business", "One Show", "Vincent Carriuolo", brand, branding, Call", concept, copywriter, creative, Microsoft, ROI, writer
More Than Just A Pretty Picture
Each of the displays shown below sells a unique strength of Winbrook. A simple guided tour of corporate headquarters becomes an opportunity to speak to Winbrook's strengths individually and collectively as needed. New business prospects as well as long-established clients take away the fact that Winbrook indeed has what it takes to help them to do business better.
I concepted, creative directed, art directed and strategically placed each display to better tell the Winbrook story and strengthen the Winbrook brand.
Posted at 01:10 PM in Advertising, B2B, Branding, Concept, Content, Convergent Media Marketing, Creative, CRM, Current Affairs, Direct Response, Marketing, Measurable Business Results, New Business, Social Media, SocioDigital | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: "Creative Director", "Don't Make Me Work For The Man", "If You Can't Write, "marketing communications director", "marketing director", "new business", "One Show", "Vincent Carriuolo", brand, branding, Call", concept, copywriter, creative, Microsoft, ROI, writer