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Social Media Skillz 101: Strike While the Iron Is Hot On Market Influencers & Communication Leaders

WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying. 

Northeast skiers are champing at the bit. Sunday River is the first to open and is blowing snow to open on weekdays. Sunday River stokes it's loyal followers by getting the word out on Facebook via a Thursday & Friday opening with free skiing for Veterans on Veteran's Day. Timing is everything in relationships. Responses via Facebook Comments, along with, "Likes," are growing exponentially. It's the perfect time to strengthen Drippies Gloves relationship with Sunday River On Facebook via Drippies Spokesperson, Vincent Carriuolo. Remember to always pitch softballs to your Communication Leader/Influencer "Friends." Every savvy Social Media Marketing Maven knows, "You scratch my back and I'll scratch yours."

 

 

Client: Drippies Gloves-Authentic Maine Mountain Mitts

Target: Male Skiers & Boarders, Ages 13-21

Geographic Target Reach: United States Ski Areas with Northeast Concentration 

Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton                                       Gravity Research Forum, Epic Ski

Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year

Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
                                 Build "Street Cred" for the Drippies Brand among park riders
                                 Attract press and communication leader attention to Drippies Brand
                                 Attract investors to the Drippies Brand
                                 Soften the beachhead for other convergent marketing tactics
                                 Cultivate and grow relationships with up & coming skiers/riders for Drippies
                                 Brand sponsorship. 

Sample of Drippies Social Media Engagement Tactics:  Strike While The Iron Is Hot

Call me today at 978 518.2768 to hear about the results.  

Social Media Skillz 101: Piggyback, Whenever Possible, On Market Influencers & Communication Leaders

WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying. 

Client: Drippies Gloves-Authentic Maine Mountain Mitts

Target: Male Skiers & Boarders, Ages 13-21

Geographic Target Reach: United States Ski Areas with Northeast Concentration 

Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton                                       Gravity Research Forum, Epic Ski

Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year

Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
                                 Build "Street Cred" for the Drippies Brand among park riders
                                 Attract press and communication leader attention to Drippies Brand
                                 Attract investors to the Drippies Brand
                                 Soften the beachhead for other convergent marketing tactics
                                 Cultivate and grow relationships with up & coming skiers/riders for Drippies
                                 Brand sponsorship. 

Sample of Drippies Social Media Engagement Tactics:  Piggyback

Call me today at 978 518.2768 to hear about the results. 

Social Media Skillz 101: In Online Engagement, You Scratch My Back and I'll Scratch Yours

WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying. 

Client: Drippies Gloves-Authentic Maine Mountain Mitts

Target: Male Skiers & Boarders, Ages 13-21

Geographic Target Reach: United States Ski Areas with Northeast Concentration 

Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton                                       Gravity Research Forum, Epic Ski

Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year

Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
                                 Build "Street Cred" for the Drippies Brand among park riders
                                 Attract press and communication leader attention to Drippies Brand
                                 Attract investors to the Drippies Brand
                                 Soften the beachhead for other convergent marketing tactics
                                 Cultivate and grow relationships with up & coming skiers/riders for Drippies
                                 Brand sponsorship. 

Sample of Drippies Social Media Engagement Tactics "You scratch my back, I'll scratch yours."

Letting Others Know That You Promote Them Online Is Sure To Strengthen Your Engagement.
Arapahoe Basin Was Chosen For Its Communication Leader Cache. 

Call me today at 978 518.2768 to hear about the results. 

My Skills

Key: 3 Stars = Expert (from Monster)

 

We can do what I cannot

I work and play well with others.

Current 1-Stop Content Creative Team (L to R): Cindy Dempsey; Gail Harris; Becca Leonard; Vin Carriuolo;   Chris Hennigan; Donna Blais; Chris Johnson and Dmitriy Buchman.

My Resume in Wordle

If you don't get it, I probably wouldn't want to work for you. Click, About, under my headshot to see my traditional resume. If you want to play, go to  Wordle.

Content Till' the Cows (Purple Ones) Come Home

When it comes to social media, building your brand, building a relationship and building communities, it's what you give rather than what you get that builds business (and I know what to give, where to give, how to give and when to give). 

Launching Improved CRM

Inside Out Marketing: Corporate Display Selling Tools

More Than Just A Pretty Picture

Each of the displays shown below sells a unique strength of Winbrook. A simple guided tour of corporate headquarters becomes an opportunity to speak to Winbrook's strengths individually and collectively as needed. New business prospects as well as long-established clients take away the fact that Winbrook indeed has what it takes to help them to do business better.

I concepted, creative directed, art directed and strategically placed each display to better tell the Winbrook story and strengthen the Winbrook brand.

 

Created Shipping Stuffers To Personalize The Care

Sites for Sore Eyes

Helped Grow CMGI Awareness

Created and wrote two corporate identity brochures that demonstrated the synergy of CMGI's integrated companies to increase awareness, investment and new business. 

 

ProcesSmart Brand & Campaign

Created ProcesSmart brand to re-position GenRad and define a new manufacturing category. Created and wrote all direct response, print, promotion and collateral of highly successful integrated communications program.