WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying.
Northeast skiers are champing at the bit. Sunday River is the first to open and is blowing snow to open on weekdays. Sunday River stokes it's loyal followers by getting the word out on Facebook via a Thursday & Friday opening with free skiing for Veterans on Veteran's Day. Timing is everything in relationships. Responses via Facebook Comments, along with, "Likes," are growing exponentially. It's the perfect time to strengthen Drippies Gloves relationship with Sunday River On Facebook via Drippies Spokesperson, Vincent Carriuolo. Remember to always pitch softballs to your Communication Leader/Influencer "Friends." Every savvy Social Media Marketing Maven knows, "You scratch my back and I'll scratch yours."
Client: Drippies Gloves-Authentic Maine Mountain Mitts
Target: Male Skiers & Boarders, Ages 13-21
Geographic Target Reach: United States Ski Areas with Northeast Concentration
Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton Gravity Research Forum, Epic Ski
Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year
Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
Build "Street Cred" for the Drippies Brand among park riders
Attract press and communication leader attention to Drippies Brand
Attract investors to the Drippies Brand
Soften the beachhead for other convergent marketing tactics
Cultivate and grow relationships with up & coming skiers/riders for Drippies
Brand sponsorship.
Sample of Drippies Social Media Engagement Tactics: Strike While The Iron Is Hot
Call me today at 978 518.2768 to hear about the results.