If you can't write, call.

Social Media Skillz 101: Before You Ask Them For The Order Online, You Must First Engage Them

WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying. 

 

Client: Drippies Gloves-Authentic Maine Mountain Mitts

Target: Male Skiers & Boarders, Ages 13-21

Geographic Target Reach: United States Ski Areas with Northeast Concentration 

Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton                                       Gravity Research Forum, Epic Ski

Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year

Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
                                 Build "Street Cred" for the Drippies Brand among park riders
                                 Attract press and communication leader attention to Drippies Brand
                                 Attract investors to the Drippies Brand
                                 Soften the beachhead for other convergent marketing tactics
                                 Cultivate and grow relationships with up & coming skiers/riders for Drippies
                                 Brand sponsorship. 

Sample of Drippies Social Media Engagement Tactics-Under the Name Vinstant (used in all engagements)

Epic Ski Forum
Subject: Bob Peters, well-known and beloved Jackson Hole skier/mountain guide/mentor/Epic Ski  
             Moderator      

A Calculated and Well-Phrased Question To The Right Person Is A Great Way To Begin A Online Relationship:                      

My Thread Won Placement (Based On Forum Response) On Epic Ski's Home Page Gaining Higher Visibility for Me, Vinstant (No Asking For the Drippies Order Yet)

The Bob Peters (Communications Leader) Thread Is Just One Of Vinstant's Many Engagements On The Epic Ski Forum:

Vinstant (Vinstant Carriuolo) Also Engages On Communication Leader Facebook Pages Such As Arapahoe Basin: 

Sunday River's Facebook Page, Too: 

 

Call me today at 978 518.2768 to hear about the results. 

Social Media Skillz 101: Strike While the Iron Is Hot On Market Influencers & Communication Leaders

WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying. 

Northeast skiers are champing at the bit. Sunday River is the first to open and is blowing snow to open on weekdays. Sunday River stokes it's loyal followers by getting the word out on Facebook via a Thursday & Friday opening with free skiing for Veterans on Veteran's Day. Timing is everything in relationships. Responses via Facebook Comments, along with, "Likes," are growing exponentially. It's the perfect time to strengthen Drippies Gloves relationship with Sunday River On Facebook via Drippies Spokesperson, Vincent Carriuolo. Remember to always pitch softballs to your Communication Leader/Influencer "Friends." Every savvy Social Media Marketing Maven knows, "You scratch my back and I'll scratch yours."

 

 

Client: Drippies Gloves-Authentic Maine Mountain Mitts

Target: Male Skiers & Boarders, Ages 13-21

Geographic Target Reach: United States Ski Areas with Northeast Concentration 

Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton                                       Gravity Research Forum, Epic Ski

Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year

Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
                                 Build "Street Cred" for the Drippies Brand among park riders
                                 Attract press and communication leader attention to Drippies Brand
                                 Attract investors to the Drippies Brand
                                 Soften the beachhead for other convergent marketing tactics
                                 Cultivate and grow relationships with up & coming skiers/riders for Drippies
                                 Brand sponsorship. 

Sample of Drippies Social Media Engagement Tactics:  Strike While The Iron Is Hot

Call me today at 978 518.2768 to hear about the results.  

Social Media Skillz 101: Piggyback, Whenever Possible, On Market Influencers & Communication Leaders

WARNING: This entry is long. If you suffer from Marketing ADD, social media is not for you. Social media engagement requires a daily, long-term commitment through a number of relevant channels before you can even expect a reciprocal and profitable relationship. If you're looking for a, "quickie", look elsewhere. If anyone tells you, "different," run and hold on to your wallet. They're lying. 

Client: Drippies Gloves-Authentic Maine Mountain Mitts

Target: Male Skiers & Boarders, Ages 13-21

Geographic Target Reach: United States Ski Areas with Northeast Concentration 

Social Media Channels: Facebook (Ski Related Pages) Twitter, YouTube, Ski the East Forum, Teton                                       Gravity Research Forum, Epic Ski

Social Media Engagement Frequency/Duration: Phase I Ongoing Daily Engagement for 1 Year

Marketing Objectives: Increase awareness of Drippies Brand from zero to 10% of target market
                                 Build "Street Cred" for the Drippies Brand among park riders
                                 Attract press and communication leader attention to Drippies Brand
                                 Attract investors to the Drippies Brand
                                 Soften the beachhead for other convergent marketing tactics
                                 Cultivate and grow relationships with up & coming skiers/riders for Drippies
                                 Brand sponsorship. 

Sample of Drippies Social Media Engagement Tactics:  Piggyback

Call me today at 978 518.2768 to hear about the results.